Jing Zhao’s journey began in her family’s jewelry business. After graduating in fashion design from Qingdao University at 20, she immersed herself in her father’s studio. In 2004, she traveled abroad to study with top designers, expanding international trade and collaborating with luxury brands for 15 years. She later took over the family business, modernizing operations while preserving traditional craftsmanship. Under her leadership, Jing Bao evolved into a design-forward brand prioritizing innovation and sustainability. Her philosophy—”be true to oneself, pursue excellence, and transcend limits”—is reflected in every piece. She aims to inspire confidence and inner beauty through jewelry.
